McCann Erickson Japan was established in December 1960 under the name of McCann-Erickson Hakuhodo as a first-ever joint venture advertising agency between the U.S.-based McCann-Erickson Worldwide and Hakuhodo, the oldest and second largest advertising agency in Japan. In April 1994, the partnership was dissolved, and McCann Erickson Worldwide acquired 100% equity ownership, relaunching the agency as a fully independent operation under the name of McCann-Erickson.
In the 52 years since first arriving in Japan, we have enjoyed steady growth together with our clients, establishing a firm position as the one and only true international advertising agency among the top 10 agencies in Japan. As the first agency to introduce the concept of “brand equity” to the country, we are able to realize superior creativity, media services, and innovative total communication from the perspective of brand building.
With 100 years of history in advertising, business experience cultivated in 125 countries around the world, and network and talent resources that can take full advantage of both, we have an extensive track record of providing a wide range of advertising and communication services, not only in Japan, but across borders. We are proud to be an international advertising agency in the truest sense of the word.
What is TRUTH WELL TOLD?
“Advertising begins with people and ends with people.”
That is the core belief that underlies TRUTH WELL TOLD, our management philosophy. It was first articulated by H.K. McCann, one of the founders of McCann-Erickson.
Among the many truths attached to a product or service, there is just one that is of most value to consumers—the truth that leads them to choose one product or brand over another. This is the TRUTH that we speak of. WELL refers to how we communicate this truth. Specifically, through great creative work. And we make sure that it is TOLD using the most efficient and effective means possible.
In this way, our motto encapsulates our emphasis on knowing the market, knowing people, and dialoguing with them to create advertising that is faithful to fundamental truths. While we are known for our capabilities as a marketing agency, we also place a high premium on creativity, and our constant focus is on balancing marketing and creativity, science and art.
TRUTH WELL TOLD. This expression of our commitment to fundamental truths is a philosophy that has remained unchanged since our founding and it can be found in everything we do.
- Company name :
- McCann Erickson Japan Inc.
- Established :
- May 19th, 2010
- Capital :
- 80,000,000 Yen
* The former McCann Erickson Japan Inc. changed its trade name to McCann Worldgroup Holdings Japan Inc. and the current McCann Erickson Japan Inc. was demerged from McCann Worldgroup Holdings Japan Inc. as of July 1st, 2010. The established date of McCann Worldgroup Holdings Inc. as the holding company of all McCann Worldgroup companies in Japan is December 16, 1960 and the capital is 497,380,000 Yen.
- Representative Director :
- Yasuyuki Katagi (President & CEO)
Address : Shin Aoyama Building East Bldg, 1-1-1
Minami Aoyama, Minato-ku, Tokyo 107-8679
Reception: East Building 22F
Station: Aoyama-itchome Station (Hanzomon line, Ginza line, Oedo line)
Oedo Line: Exit 4
Ginza Line & Hanzomon Line: Exit 3 or 4
Exits are directly connected to the basement of the Shin Aoyama Bldg, West Bldg.
Please use the elevator of the East Bldg. on the opposite side.
Address : Aqua Dojima West 19th floor, 1-4-16
Dojimahama, Kita-ku, Osaka 530-0004
Access 5 min. walk from Nishi Umeda St., Yotsubashi Subway Line
6 min. walk from Higobashi St., Yotsubashi Subway Line
5 min. walk from JR Kitashinchi St., Tozai Line
10 min. walk from Sakurabashi Exit of JR Osaka St.
9 min. walk from Hanshin Umeda St.
15 min. walk from Hankyu Umeda St.